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Wal-Mart customers will soon be able to bring their DVD collections into brick and mortar stores and make their libraries instantly available to stream over the cloud.
DVD owners can pay $2 per title and then access the film or TV show through Walmart's Vudu service, while the scheme itself is powered by Hollywood's UltraViolet drive.
The $2 fee will entitle users to access a standard definition copy, while paying $5 will offer a HD stream.
The latter seems a little steep considering users will have already paid for the film once.
A Wal-Mart employee will help customers set-up a Vudu account and help them to decide whether they want to buy the film in SD or HD.
The film will then be in the user's Cyberlocker and accessible on over 300 devices.
The announcement comes as a huge boost to the movie industry, which is struggling to come to terms with the public's loss of interest in DVD ownership.
The UltraViolet initiative is backed by all the major players in the industry and hopes to encourage ownership of physical media by offering digital access to the same content.
Disney is the only major studio not on-board with the scheme.
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Spotify plans to offer family subscriptions to its Premium service in the near future, the company has confirmed.
The streaming giant hopes to offer an incentive for more members of the same household to get on board, with the prospect of saving a couple of quid in the process.
Another goal for Spotify would surely be to prevent password sharing among members.
Chief content officer Ken Parks told The Verge following a SXSW discussion panel on the Future of Music that the family plans were "definitely coming," but didn't state exactly when.
The introduction of a Spotify Premium family plan would mirror the Rdio service in the United States, which charges $17.99 for two users and $22.99 for three.
Rdio also launched a complete redesign of its desktop and app offerings on Tuesday, so it looks like the two streaming giants have drawn the battle lines for the rest of 2012.
Both will also be conscious of social music streaming service Turntable.fm's newly-inked agreement with all four of the main music labels.
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