
Virgin Media has confirmed that it has sealed a partnership with music streaming giant Spotify.
The deal has been on the cards for some time, and the cable company has now confirmed that it has signed up Spotify to run across 'multiple services'.
The Spotify service on Virgin Media will offer up over 13 million tracks for Virgin Media customers either through the internet, their mobiles or on their televisions.
With a UK launch date set in 'the coming months', Virgin Media has set out a plan to offer the service to new and existing customers through a range of special offers.
Premium offer
That will apparently include Spotify Unlimited and Spotify Premium, with the latter offering download of tracks for playback on offline devices.
Jon James, executive director of broadband at Virgin Media, said: "We are delighted to have united the Virgin Media brand with the world's best music service.
"Spotify will help our customers to fill their world with music, whether it's at home or on the go, and provide a unique way to get even more out of Virgin Media's leading digital services."
Andreas Liffgarden, director of business development at Spotify, added: "By teaming up with Virgin Media we're giving millions more people across the UK the chance to enjoy all the world's music at their fingertips, however they choose to listen to it - be that on their computer, mobile, and for the first time through their TV."

An Apple website has been the subject of a hack by Anonymous, with a small number of users' details leaked on to the web.
The hack is thought to have happened 4 July, with data found on the Apple Business Intelligence website posted on Paste Bin.
While it is only the details of 27 people (including usernames and passwords) the attack was claimed by Anonymous and is all part of the group's antisec campaign, which is targeting business sites.
And hacking Apple, regardless of the size of the bounty at the end of it, is a major feat for the collective – given the amount of data the company holds on the public through its iTunes service.
Love hack
Anonymous has already been busy attacking a number of sites and has already picked apart the security of PayPal, MasterCard and Visa.
Anonymous had been fairly quiet when LulzSec was hacking into the likes of the NHS, the CIA and FBI but now that hacking group has disbanded and some of its members have joined Anonymous, it has begun causing web-based havoc once more.