Lord Alan Sugar has put the brakes on YouView's speculated May launch date as he doesn't think the service is good enough yet.

So says a 'senior source' to The Sunday Telegraph, anyway, adding that although a few small test circles have seen the site as it is, the artist formerly known as Suralun isn't keen to show it to anyone else.

The last we heard from the project, it was hurtling towards a 'spring' launch date, with speakers at the Digital Television Group Summit revealing May 14 as go-time.

But it's now looking less likely that we'll see YouView hit set-top boxes in just two weeks.

Non-shocker

If so, it won't be the first targeted launch date that YouView has missed – it was originally supposed to launch in 2010, bringing free catch-up programming from the BBC, ITV and Channel 4 to your web-connected devices.

Just like Netflix, Lovefilm, Apple TV, Xbox Live and Sky Go, not to mention the channels' own free-to-use on demand services like iPlayer, 4OD and ITV Player. The clock's ticking, YouView…

Electronics maker LG announced that their own cloud service, the imaginatively named LG Cloud, will launch in beta tomorrow.

Like other clouds, the service will allow users to share content seamlessly across multiple devices, including Android smartphones, smart LG TVs, and PCs.

The service will come in the form of a Google Play or LG SmartWorld app store download on Android devices, a SmartWorld app on LG TVs, and an application that can be downloaded from LG's website on computers.

When synchronized, the apps will automatically share data and content between each device. For example, pictures and video taken on a smartphone will be viewable on a PC or LG TV.

Likewise, videos uploaded from a PC can be watched on a smartphone almost instantaneously.

Streaming from the cloud

Therein lies the advantage of LG's service: content will be streamed directly to devices from the cloud, so there's no extra time spent waiting for a full video or other large file to download.

Other cloud services typically require content to be downloaded before it can be viewed.

For example, Google's just-launched Google Drive service will reportedly allow only the smallest of files, like text documents, to be viewed on the cloud without being downloaded first.

All in the family

The LG Cloud will be at a disadvantage, though, due to its brand exclusivity. Unlike other cloud services, LG Cloud will be limited to LG-brand TVs (and possibly LG phones running Android, though that's unconfirmed so far).

On the other hand, a service like Google Drive can be used from any computer and Android phone, with an iOS version reportedly in the works as well.

Google Drive will likely continue to expand to other companies' products, while LG Cloud will be limited to LG's own devices.

But for those with numerous devices in the LG family, the LG Cloud could prove to be the one to use.